Woman and social media

June 5, 2009 in Small Business Marketing Tags: business statistics, entrepreneur, internet usage, marketing, social media, woman

Woman tend to be more social than men and this truth is also evident when it come to internet usage. Statistics suggest that woman are the primary users of social media of all types. Woman seem to follow blogs, post on blogs, stay up to date with Myspace, Facebook and Twitter, at a greater rate than men do. To an entrepreneur or business owner, this means that your ad dollars may go a bit further when marketing to woman.

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The “2009 Social Media Study” from BlogHer, iVillage and Compass Partners found that women are turning to all sorts of social media for fun, entertainment, community and connection.

More than one-half (53%) of the US female Internet population of 79 million actively participated in some type of social media at least weekly.

Of the female social media participants, 75% took part in social networking and 55% used blogs. Nearly 23 million of the social media users read blogs.

Many women went beyond merely reading: 12 million posted to blogs and 8 million published them.

In fact, women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networking.

When providing advice or contributing to a community, more women also turned to blogs than social networks.