Feed48 Laws of Power – Small Business Rules Pt. 10
February 25, 2010 in Small Business Insight, Small Business Personal Growth Tags: 48 Laws of Power, associations, customers, Law 10, peers, positive affiliations, reputation
Infection: Avoid the Unhappy and Unlucky
You can die from someone else’s misery – emotional states are as infectious as disease. You may feel you are helping the drowning man but you are only precipitating your own disaster. Associate with the happy and fortunate instead.
This is another truth that you probably heard from you parents. “Birds of a feather flock together” , “Choose positive friends” , or this one I always loved:
My dad would say:
” Be wise my son, hang with three broke people, your bound to be the fourth one!”
In your business association, this is also true.
Not only do you get judged, to some degree, by your associations, you tend to pick up habits from your peers, associates and friends.
Things to think about in regard to your business associations:
- Know the reputation of any trade organizations that you join. If your a religious-based business, you should probably avoid registering your business with the liquor merchants organization. Even if your business sells communion wine! You want your business to be perceived in a manner that is in line with your customer-base’s core beliefs.
- Be selective with whom you allow to place your website links on their websites. If you advertise on a website or a publication, you first, want to choose one that has a good reputation and one that has sufficient traffic to get your ad exposure. Having your business advertising linked to a website or publication, that has a negative reputation with your target audience can drag down your business’s reputation.
- Be careful not to pick up bad business practices from those you associate with. We all make personal connection, even with business associates. Be sure your associates are more of a positive influence than a negative one. Your associate may be a good person, but has terrible business practices. If this is the case, be wise enough to monitor your own habits, to be sure you are not lowering your standards, subconsciously, because you have been negatively influenced.
- If you are an employee, don’t let the perpetually disgruntled employee, draw you in to their madness…. even if what they are saying has some truth with it. You don’t want to get the company-wide reputation of an ‘angry whiner, that keeps confusion going’. Once you get a negative tag, it can affect promotions and recommendations you may need.
Be wise, choose your associations carefully and always look at the big picture.
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