FeedPlan Before Building Your Website
April 6, 2010 in Small Business Insight, Small Business Services, Small Business Technology Tags: building a website, planning, things to consider, web building, website
A website is one of the best ways a small business can reach a worldwide audience. I speak with many small business owners and I estimate; a third don’t realize the importance of having a website, a third know they should have a website but are unsure about their ability to set-up and maintain a website and a third understand the importance of a website and jump in head first!
I admire the spirit of the ‘jump-right-in’ type and they are usually the go-getters, but the ‘jump-right-in’ type can also waste time and money because they didn’t plan properly. Planning is the key to creating a website that is appropriate for it’s audience, user-friendly, technically sound, and search engine optimized.
Things to consider when decided to create a website for your small business:
- * What domain name will I use? What hosting company will I use?
Ideally, you want a domain name that represents your business and is memorable. It doesn’t hurt if you can get one of your keywords in there too. You can search available names to see if your desired name is available. If you can, .com is still the best, but .org, .net are cool too; .biz, .tv, etc. are not as popular. Not quit as important as the domain name, at this point, you should start comparing hosting companies. The biggest thing you want to look for is tech support ratings, hosting plan flexibility and price. If you can decide on a hosting company now , you may even get free domain registration! I often advise people to use the same company to register the domain name and host the site, just makes things easier.
- * What is the purpose of the website?
Seems basic, but asking yourself this question will help put you in the right frame of mind to approach building your website. Are you planning to sell anything from your website? Is your website purely informational? Will your website have community features (forums, chat, or subscription)? Will may website scroll or all fit on one ‘page’?
Determining the purpose of your website will make it easier to design an appropriate ‘look’, determine the underlying code and serve as a guide post as you build.
- * How do I want MY website to look?
Once you have determined your purpose, view other websites that are related to your website’s planned purpose and in the same, or similar industry… then be creative!
Be Sure:
- your color choices are easy on the eyes! Certain colors, placed together, can make your text difficult to read. The best example is royal blue text over a red background… the human eye has trouble focusing when reading. You may see this used for effect but you want to avoid it in most cases.
- your website is not too cluttered! People tend to like some kind of order. Just think, if you entered a retail store and the store had stuff everywhere. It would be difficult to find what your looking for and you probably would not be there long. With your website, it is the same concept. Make your website something that is easy on the eye and pleasant to look at and your viewers may stay longer.
- your images are carefully chosen! The same promotional pictures you’ve have from “that print ad you did two years ago”, may not cut it. Take in to account the overall color scheme of your website when choosing images to avoid and eye-straining contrasts. Think of image size and placement within your website. Will different pages have different pictures? Which pictures will be on all the website pages? Images can add huge appeal to a website, but moderation is key. Too many images can give your page a cluttered look.
- Remember “User-friendly”! Your website should have clearly defined navigation for every page. Avoid having broken links anywhere on your website, but especially in your navigation. Don’t ever send your viewers to dead-end pages (pages with no exit navigation). A few broken links click and usually, just one dead-end page and your visitor is gone! Think of your website like a newspaper. Put the most important information in ‘prime’ spots. If the home page of your website scrolls, you want your most important information above the ‘fold’, meaning the visitor can view the information with out scrolling down.
- * What is the main theme of my website (information,what is the website about)?
Stay focused on your theme!
Keywords are a large part of optimizing your website for search engines. You should have a core set of keywords that are related to your websites’ theme. If you sell cameras, some of your keywords could be ‘pictures’,'memories’,'film’,'photography’ and of course ‘camera’. These words would be reoccurring throughout your entire website. Search Engine Optimization is a world unto itself, but if your start thinking in this manner during the planning stage, when you get with a web designer or actually start building your website, you will be a few steps ahead.
- * What content (text) will be on each page?
Content is king! What do you want to say to your viewers? Each page should have some unique content. You, as the small business owner (or project manager), must provide this information. Too many times, people come to have a website designed and expect the designer to explain and create content about their company! This rarely works well, because who can explain a business better than a person that is part of the business. This can be a major time (money) killer because of the number revisions and edits you will ultimately require to get it to say what you want. Save yourself some frustration, create your own content.
Your content will help you decide on the number of pages that will comprise your website. Basic business websites usually have a “Homepage” (first page you see when your site is accessed), an “About” page, a “Product / Services” page and a “Contact” page. You need to think about the text or content that will be needed for these pages, at the very minimum. Keep in mind that “Products / Services” could end up being multiple pages.
Control your content…. it is the most important thing on your website!
- * Can my website function as designed?
This is the step that you may consult with a professional if you have limited web-building knowledge. You can visit other sites to see if other websites have the feature or similar features to the one you want, if they do then you know ‘it’ can be done. Whether or not it can be done with your budget, hosting plan, or time frame, is something you consult with your designer.
The main thing is to think about what you want this website to represent and how you want your company to be perceived. An ill-prepared website can cost you sales, return visits and ultimately cost you money. Plan first, ask questions and do your own research. Consult with a professional when things go beyond your knowledge. This is your business, be sure it is represented properly.
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September 10th, 2010 at 1:55 am
hey, nice blog…really like it and added to bookmarks. keep up with good work