Make your customers feel like they ‘need’ your product or service.

Associate with the happy and fortunate instead.

It is much more powerful to get others to agree with you through your actions, without saying a word. Demonstrate, do not explicate.

It is always a good practice to do business based on your parameters. If possible have your business associates meet at time and locations that are convenient for you.

You want to make yourself and your business look good and it is perfectly okay to take the credit for someone elses’ work, under certain circumstances.

Attention to your business should be sought and courted, where ever it can be found.

You will never satisfy every one and this applies to customers as well. In general, being professional, honest and accessible will be enough for most customers to have a good feeling about their encounter with your business.